Clickbait and a Better Mousetrap: Internet as Swiss Cheese
Facebook is a carnival midway, if you’re an oldster, or maybe a hippie fair, if you’re a boomer, everybody trying to sell something, mostly crap, but you never know, gotta’ get you off the pavement and into a cool room to discuss matters, like an Oriental rug merchant, sip some mint tea, and finesse that bulge in your pocket, the one that holds the money, not the one that wears the genes…
The Internet is Swiss cheese, Emmentaler, hardened and full of holes, going off in to other dimensions. FB is a 3-D medium, a surface like People magazine, all smiles and light, and an infinite number of worm-holes that you’re supposed to crawl down for a better view of the Matrix, the ads, the commercials, the dark hidden world of desire unrequited…
streaming consciousness... 
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